Category: Market Analysis


  • Inventory Turnover Explained: How to Calculate It, Analyse It, and Improve It

    Inventory turnover measures how many times you sell and replace your entire stock in a given period, calculated by dividing your Cost of Goods Sold by your average inventory. To analyse it, compare your ratio against industry benchmarks and segment by category to find what’s dragging it down; to improve it, prioritise fast-moving stock, clear…

  • How to Spot Accounting Red Flags: 10 Warning Signs Every Business Owner Must Know

    Accounting red flags include revenue growing without matching cash flow, bloated accounts receivable, unexplained inventory, round-number transactions, and suspiciously smooth earnings. The remaining five warning signs every business owner must know are frequent auditor changes, off-balance-sheet entities, concentrated financial authority, vague expense categories, and a narrative that contradicts the numbers. If your business is bleeding…

  • How to Value a Company Using Discounted Cash Flow (DCF)

    DCF (Discounted Cash Flow) valuation is the method professional investors use to calculate what a company is actually worth by projecting future cash flows and discounting them back to today’s money. This guide walks you through every step — from calculating free cash flow and WACC to terminal value — with real examples from Apple…

  • How to Analyse IPOs Before Investing

    Analysing IPOs before investing requires a disciplined, research-backed framework covering valuation, prospectus scrutiny, competitive moats, and psychological bias — not excitement alone. This guide walks you through every stage of that process, with real academic research and case studies from Airbnb, WeWork, and Deliveroo. Analysing IPOs before investing is the single most important skill a…

  • How Inflation Impacts Company Earnings

    Inflation attacks company earnings through six distinct channels — from input cost pressure and wage inflation to interest rate transmission and valuation compression — rewarding businesses with genuine pricing power while quietly destroying those without it. Understanding these mechanisms is the difference between navigating inflationary cycles profitably and watching your portfolio erode in real terms.…

  • How to Evaluate Management Quality in a Company

    To evaluate management quality, assess leadership across five core pillars — capital allocation discipline, communication transparency, incentive alignment, strategic clarity, and integrity — using earnings call transcripts, proxy statements, ROIC history, and SEC filings. Score each pillar from one to five, treat anything below 15 out of 25 as a serious warning, and weight management…

  • 10 Fundamental Analysis Mistakes Beginners Make

    Beginners routinely make mistakes like confusing great companies with great investments, fixating on revenue while ignoring balance sheets, anchoring to purchase prices, and following the crowd into overvalued assets. Understanding these traps — alongside subtler errors like misusing P/E ratios in isolation, ignoring qualitative factors, and abandoning long-term thinking the moment prices move — is…

  • How to Read Annual Reports Without Getting Overwhelmed

    To read annual reports start with the auditor’s report and cash flow statement to verify financial integrity, then work through the five key metrics — revenue growth, gross margin, free cash flow, debt-to-equity, and return on equity — before using Ctrl+F to hunt for red flags like “going concern,” “related party,” and “restatement” in the…

  • How to Analyse Dividend Stocks Step by Step

    To analyse dividend stocks, start by screening for a sustainable yield backed by healthy payout ratios, consistent free cash flow, and a strong balance sheet — then validate the business quality through its competitive moat, earnings stability, and dividend growth track record. Finally, run a valuation check using metrics like P/FCF and the Dividend Discount…

  • Free Cash Flow Explained: A Simple Beginner’s Guide

    Free cash flow (FCF) is the cash a business generates from operations after capital expenditures, calculated as operating cash flow minus CapEx — and it’s the single most reliable indicator of a company’s true financial health. Unlike net income, FCF cannot be manipulated by accounting treatments, making it the metric serious investors use to separate…