Tag: market research
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Free market research tools every founder should know include Google Trends, Google Keyword Planner, Answer The Public, Reddit, SurveyMonkey, Statista, Think With Google, LinkedIn, Ahrefs Webmaster Tools, Google Alerts, ONS government data, and Typeform. These twelve tools cover everything from demand validation and competitor intelligence to market sizing and customer research — all at zero…
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To eliminate confirmation bias in startup market research, you must deliberately design your research to disprove your idea rather than confirm it — using falsification frameworks, designated sceptics, disconfirmation logs, and behavioural tests like fake door pages that measure what people actually do instead of what they politely say. The seven-step framework in this article…
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The founders who build products people actually buy interview five specific types of people: power users living the problem daily, reluctant users burned by existing solutions, budget holders who sign the cheques, industry experts who know where the bodies are buried, and churned customers of competitors who can tell you exactly why everything before you…
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A smoke test is a fast, structured checklist you run before every build — covering your environment setup, core user paths, infrastructure connections, and quality gates — to confirm your project is fundamentally stable before committing time and resources to deeper testing. Work through each check, mark any failures as blockers, and only proceed to…
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To validate a startup idea in 30 days, spend the first week defining your riskiest assumptions and mapping the competitive landscape, the second talking to at least 20 real target customers, the third running a live minimum viable test — a landing page, demo video, or pre-sale — and the fourth analysing your results to…
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Secondary research comes first. It builds the contextual foundation by analysing existing financial reports, market data, and academic literature so you know precisely what the market already believes and where the mispricing gaps worth investigating actually are. Once that foundation is solid, primary research — your original channel checks, expert interviews, and proprietary data —…
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If you’ve ever wondered how to use Google Trends for market research and whether it can actually give you an edge in the financial markets, buckle up — because this free tool is sitting right there under your nose, ignored by most traders, kind of like the gym membership you keep paying for but never…
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Good enough market research for startups versus enterprises is not the same thing — and confusing the two is costing businesses millions of dollars, missed opportunities, and more wasted PowerPoint slides than anyone should have to suffer through. One of the most mispriced assets in all of business — whether you’re a two-person startup operating…
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Prioritising market research questions with limited time and budget is the single most important skill any trader, entrepreneur, or business strategist can develop — and if you get it wrong, you will spend three weeks studying whether customers prefer blue or green packaging while your competitor is out here eating your market share for breakfast,…
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If your startup market research budget is zero, congratulations — you’ve just bought yourself a first-class ticket on the fastest route to failure, and the flight attendant is not bringing snacks. Let me be real with you. I’ve watched founders waltz into their first pitch meetings with the confidence of a man who just learned…